CAFE!N is a café chain with a unique design concept. The brand wanted to give its customers simple choices, ordering their coffee: black, white or alternative white. Equally, the main visual identity is staying simple, black and white. The little dog was born out of an initial problem with the design of first location and became the brands mascot which is now found in all subsequent premises and also used for seasonal offerings.

The second part of the brand strategy of Cafe!n was to collaborate with selected illustrators or brands on a regular and changing basis. Thus, the challenge was to find a solution which gives the brand a strong identity that can stand on its own, but does not clash with the visuals of collaborators.

For the first collaboration, Filip Pagowski has been doing the honours, who created the famous heart illustrations for fashion brand Commes des Garçons.