Tamed Fox is a fixture in the health-conscious foody lover scene of Taipei. This beloved brand got a face-lift by us. The fox already being in the name, we saw no need to show one – well, except for his ears.

A quirky typeface allowing for a lot of fun with wordplays, pictograms devised from the letter shapes of it, together creating a coherent, recognisable look and feel. Fresh as the greens in the bowl, fun as the people who work there.