Anping is one of the oldest fortified settlements of Taiwan, the former island has become part of the dry land, yet the sea still dominates everything: fishery, architecture and the salty elements transforming it. XIUXI Anping in the midst of it, soaked in history and local flair.

The main logotype of XIUXI represent the beauty of the setting sun, the promise of a beautiful tomorrow. The omnipresent, typical Anping brick work is inspiring the blocky character of the logotype. The name set in low and wide set characters, take up a Southern-Taiwanese style of calligraphy in a contemporary way. The second main element of the XIUXI brand is the sword lion, a mythical creature that can be found in many places across Anping, deeply rooted in the local history, ancient protectors of the populace. It is used in a variety of expression across applications found in XIUXI as a fun and modern continuation of this local character.

Warm red is the main brand colour, red and white being the dominant features of local traditional architecture. A range of other colours enrich applications and support the interior design. Even the name has a little word play in it… xiuxi phonetically sounding the same as the word for rest – just what XIUXI hopes to offer its visitors, a place to rest after having fun in Tainan.